Association Consulting

Delivering locally
relevant products

The Challenge

The mission of the Hospitality Sales and Marketing Association International (HSMAI) is to grow business for hotels and their partners globally by fuelling sales, inspiring marketing, and optimising revenue.

In 2015, HSMAI contracted the MCI Dubai office to deliver networking and educational events tailored to local needs. A client of MCI USA for six years, the international organisation had enhanced its ability to be globally relevant by delivering locally relevant products and services.

Solutions & Results

During the first year, MCI Dubai successfully organised the launch of power breakfast events for HSMAI members in the Middle East. Each event attracted an average of 40 attendees, a 50% increase in participants since its first launch in the UAE market in 2012. Concise and focused, the breakfast events provided excellent educational and networking opportunities.

Hoteliers also got the opportunity to show their property to peers and industry professionals. Running from 7 to 9 am, the format included networking, sessions and keynote addresses as well as some time for participants to ask questions to the local and international speakers. As HSMAI continues to grow in the region, 2016 plans include a one-day conference and a half-day workshop.

During the first year, MCI Dubai successfully organised the launch of power breakfast events for HSMAI members in the Middle East.

  • 16031_verzameling pictogrammen_annual report 1,300 attendees
  • 16031_verzameling pictogrammen_annual report 7,000 members worldwide
  • 16031_verzameling pictogrammen_annual report 4,720 followers Facebook
  • 16031_verzameling pictogrammen_annual report 10,000 Tweets